One of the best keyword tools to use for your keyword research is definitely the Google keyword planner. The reason why is because you simply type in a keyword, you press search and it brings you back a list of related keywords and all of their local monthly searches and all sorts of other information about the keyword.
It’s really fast and it’s really light weight and that’s why I use it. Because a lot of the things I look for are not really in these stats right here its what I look into the keyword that I showed you guys in the last post.
Now first thing you have to always, always is go down here and click exact match.
We want to focus on exact match because we’re going to be a site that goes over keywords super specifically which is going to allow you to beat amazon, because your site is super targeting that search so it’s going to show up above amazon, because amazon is broad, it’s just kinda falling all over the place. You’re laser targeted and you’re going for that search and that’s why google is going to rank you because you’re the most relevant search.
So what I did right here, I was just thinking of keywords and remember you’re going to want to have big issue that people are going to want to spend money on. So I typed in heart worms, so I was just looking at keywords and I was just looking at keyword to base my site around.
Now the first keyword I always look for is a keyword that has an exact match domain open, and what we see right here are the global monthly searches and the local monthly searches. What the global monthly searches are are is how many people are searching for that in the United States.
Now one of the things that I learned while working for uptobyte ltd which is a search engine marketing company in London is that usually these keywords that have the lower search volumes can actually be really good searches.
Because anything related to heart worms, you’re already taping into someone who has a big issue. Now of course when we’re doing this most marketers don’t realize that you can make a lot of money from the searches down here.
Ok, so I found this keyword here, dog heart worm symptoms. Now what does this tell us. Obviously someone is typing this in because they’re worried their dog might have heart worms. So we click right here and we’re going to look at the competition for the keyword.
Now first thing I always do when I’m trying to find a keyword to base this site around is I fly over to namecheap really quick and I throw it in here. The first thing it tells me is dogheartwormsymptoms dot com is open.
This tells me that this search is super uncompetitive, the exact match domain is available honestly I could probably rank this site in about a week and then I could be making money by making people by heartworm sysmptom stuff. Very easy to do.
Now watch the video below for more details: